If you love the fashion, you must have heard of names such as BAPE, KENZO, Yohji Yamamoto and Comme des Garçon. But apart from these names, which are the Japanese fashion brands worth noting today?
It doesn’t take a discerning eye with erudite fashion knowledge to realize that Japan is one of the most stylish countries in the world. There was a time, Japanese fashion week with a new wave of innovation has overwhelmed the halo from the capitals of Paris, New York, London, … Therefore, it is easy to understand when fashion brands. Japanese men have always been rated as the most popular and trusted names.
The style is unique fashion thinking, reflected by the vision and new direction from domestic fashion brands. From the elegance and simplicity of VISVIM to the unique designs of Engineered Garments, here are the fashion brands from Japan that you should pay attention.
- Beams Plus
Originally a small department store in Harajuku in the 1970s, Beams quickly became the best fashion brand in the country of Funeral. In particular, Beams Plus is a private branch focusing on exploiting the men’s fashion segment. Beams Plus alone, the brand owns a chain of large stores, a high-end clothing line and a list of collabs with impressive names.
- Edwin fashion brand
Starting with the sale of used jeans in 1947, just a few years later, Edwin produced his own jeans, marking the beginning of a powerful empire. For many years, this Tokyo-based fashion brand has pioneered the development of dyeing techniques, expanding into a line of commercial clothing and becoming famous for the design of three-color “jeans” selvedge ”.
Previously, Danton was a unit providing labor protection uniforms for employees of Paris Metro. Since the implementation of the changing policies, Danton has quickly become one of the popular clothing brands and is now actively sought by large retail corporations in the long-term cooperation. Hopefully, soon the classic overall sets will be recreated again, using more contemporary and creative materials.
- Comme Des Garçons PLAY
When it comes to creative, eccentric, and avant-garde fashion minds, people immediately think of Rei Kawakubo and the famous Comme desGarçons brand. This fashion brand is divided into many different branches, of which the most practical is probably CDG PLAY.
CDG PLAY is street-oriented with mainly hoodie designs, T-shirts and knitwear. All have heart motifs with iconic “beetle eyes” printed on the left breast. Besides, the collab product line between CDG PLAY and Converse, along with unique accessories and fragrances is also worth experiencing.